10 May What is creative strategy?

It’s one of the most common questions at H&K, ‘What is Creative Strategy’? It’s a term that’s gained in popularity over the last few years as businesses refine their brands, seeking to find and communicate their unique identity. Traditional services or in house expertise such as managers in marketing, communications, advertising, design, public relations and events are all important to a businesses brand identity. A creative strategist works across all of those disciplines and in our case partners with experts in each area, tying together the visual, cultural and behavioural¬†identity¬†of a business.